Do you know what's really driving your business?
Most businesses make ad decisions on numbers they can't fully trust. We check your ads, your tracking and your sales together, and show you what's working, what's wasted and what to fix first.
Not ready for an audit?
Take the free ads self-assessmentCan you answer yes to all of these?
- Do you know which ads actually bring in sales?
- Do you trust what Google and Facebook tell you?
- Is your tracking set up correctly?
- Are sales made over the phone or in person counted?
- Do you know where your customers come from?
- Do you know what people do on your website?
- Can you see the whole business in one place?
If any answer is "not sure", that's where the money leaks. An audit finds it.
Get an auditClients we've worked with
Where the money usually goes
Wasted ad spend is rarely down to a bad ad. More often it's a counting problem that makes a poor campaign look good.
Online sales from ads last month
- Facebook and Instagram ads report
- 412
- Google Ads reports
- 389
- Total the ad platforms claim
- 801
- Orders that actually came through the shop
- 517
284 sales were claimed by both platforms. That's the number your ad budget is being set on.
- Sales counted twice
- Google and Facebook both take credit for the same customer. Add up what each one reports and you get more sales than you actually made.
- Tracking that quietly broke
- A website update or a new checkout can stop sales being recorded properly. Nobody notices, and the ads keep spending.
- Money spent on people who never buy
- Some campaigns and keywords cost you every month without bringing in a single paying customer.
- Reports nobody trusts
- Marketing says one thing, the accounts say another. We find out which numbers are right and which ones to stop relying on.
How the audit works
A fixed price, a written report and a call to walk you through it. $500–$1,500 + GST.
What's included- You give us view-only access to your ad accounts, Google Analytics and your shop or customer database, and we have a 20-minute chat about your business.
- We compare the numbers. What each ad platform reports is checked against the orders and customers you actually have, campaign by campaign.
- You get a list of fixes, in order, with what each problem is costing you and who should fix it.
- We talk it through with you or your agency. Fix it yourselves, or have us do it and the audit fee comes off the bill.
Running an agency?
We work quietly behind your brand: checking a prospect's ads before you pitch, fixing tracking on client accounts, and building reports your clients can match to their own sales.
How we work with agenciesAfter the audit
Most clients ask us to keep going. That usually means rebuilding tracking properly, then working out which channels really drive sales so the budget can follow them.
See our packagesNew to this? Start with why your ad platforms report more sales than you made.
Thinking about AI?
The same problem applies: AI is only as good as the information behind it. We help you get found by AI tools, and get your own information ready to use them.
How good is your data, really?
Answer 12 quick questions about how you track sales and report on marketing. You'll get a score straight away, and one of us will be in touch within a business day to talk it through.
Common questions
Who is this for?
Australian businesses spending around $5,000 a month or more on online advertising, and smaller agencies who need a data specialist behind their client work without hiring one.
What do you need from us?
View-only access to your ad accounts, Google Analytics and your online shop or customer database. We never need your passwords, and you can remove our access as soon as the report is in your hands.
Do we have to sign up for anything afterwards?
No. The report is yours to act on. If you'd like us to fix things or look after your reporting, the audit fee comes off that work.
Is the audit all you do?
It's where most clients start. We also rebuild tracking, work out where your ad budget should go, check whether AI search tools mention you, get businesses ready for AI, automate manual work, review security and run team workshops.